Case Study 1

Bling Reward x Malar Rice Brand:

Transforming Customer Loyalty &
Sales with Smart Coupons, Instant Rewards and
AI-powered Engagement

The Challenge

Malar Rice, a leading regional rice brand, faced two common but serious challenges:

  • Growing concerns of duplicate/counterfeit rice bags damaging brand trust.
  • Weak customer engagement & feedback — with only about 400 Google reviews despite a strong market presence.

The brand wanted to:

✅ Assure customers of authentic products.

✅ Increase customer happiness & loyalty.

✅ Collect more positive reviews & data-driven insights.

✅ Encourage repeat purchases & maintain top-of-mind presence.

The Solution

Malar Rice partnered with Bling Reward to launch an innovative Smart Coupon Program integrated with QR codes, instant rewards, and AI-driven re-marketing.

How It Worked

Step 1: Smart Coupons on Every Bag

  • Every rice bag carried a unique coupon card with a QR code.
  • After purchase, customers could scan the QR code to:
    • Verify Authenticity: Instantly confirm the product was genuinely from Malar Rice — building trust and defeating counterfeits.


Step 2: Instant Surprise Rewards

  • Upon verification, customers received a surprise cashback or gift directly to their account — creating a delightful purchase experience.

Step 3: Encouraging Feedback

  • Excited customers were encouraged to leave a Google review — significantly improving the brand’s online reputation.
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The Results

1400 +

Google Reviews

3X More

User Engagement

78 %

Customer Satisfaction

AI-Powered Restock Reminders

Impressed by the success, Malar Rice expanded their partnership with BlingReward by adding an AI-based WhatsApp Assistant:


✅ Reads customer purchase behavior using AI/ML.

✅ Sends timely restock reminders based on past purchase dates.

✅ Acts as a proactive marketing & sales channel — keeping the brand top-of-mind and boosting repeat sales.

Why This Worked

✅ Customers felt valued & assured.

✅ The brand solved the duplicate product problem.

✅ Positive reviews enhanced brand visibility & credibility online.

✅ AI-powered reminders strengthened retention & sales cycles.

Conclusion

With Bling Reward’s innovative mix of smart coupons, instant rewards, and AI-driven re-marketing, Malar Rice not only overcame their immediate challenges but also unlocked a sustainable path to growth, loyalty, and customer happiness

Case Study 2

Bling Reward x Arcot Manimark Kadalai Mittai

Driving Dealer Motivation &
Growth with a Customizable Incentive Program

The Challenge

Arcot Manimark, a well-known Kadalai Mittai (peanut candy) brand, wanted to strengthen its dealer network by:

  • Motivating dealers to increase their monthly business.
  • Creating excitement & loyalty in the dealer ecosystem.
  • Encouraging dealers to bring in new distributors via referrals.

Previously, dealer engagement was informal, inconsistent, and lacked measurable impact — leaving potential business on the table.

The Solution

A Dealer Incentive Program Powered by BlingReward

Arcot Manimark partnered with Bling Reward to design & launch a fully customizable dealer incentive platform, tailored to their unique needs & culture.

How It Worked

Point-based Rewards System

  • Dealers earn points based on their monthly purchase volume.
  • Points can be redeemed for exciting, aspirational gifts such as:
    • Gold jewelry
    • Two-wheelers
    • Cashback
    • International family trips
    • and more — fully customizable to dealer preferences.


Referral Program

  • Dealers earn bonus points or rewards for referring new dealers, turning existing partners into brand advocates.

Fully Digital & Transparent

  • Dealers can track their points, browse the rewards catalog, and redeem gifts seamlessly through the platform.

The Results

📈 Higher Dealer Engagement

Dealers became more enthusiastic and goal-driven, motivated by aspirational rewards.

📈 Increased Monthly Orders

Regular orders increased as dealers aimed to maximize their points and achieve higher reward tiers.

📈 Stronger Network Through Referrals

The referral feature empowered dealers to bring in new distributors, organically expanding the sales network.

📈 Customizable & Scalable

The flexible design allowed Arcot Manimark to update rewards, campaigns, and point structures to match business priorities over time.

Why This Worked

✅ Appealed to dealers’ aspirations with meaningful & high-value rewards.

✅ Made dealer achievements visible & celebrated.

✅ Encouraged healthy competition & collaboration within the network.

✅ Created a self-propelling growth loop via referrals.

Conclusion

By leveraging Bling Reward’s dealer incentive platform, Arcot Manimark transformed its dealer ecosystem — from transactional to enthusiastic & collaborative. The customizable rewards program helped increase sales, foster loyalty, and expand their network organically, turning dealers into partners in growth.

Case Study 3

BlingReward x VSN Brand

Automating Sales, Engagement, and
Loyalty in FMCG with UPI Cashback
Gamified Rewards & Smart Restocking

The Challenge

VSN Brand, a fast-growing FMCG manufacturer specializing in rice and essential food products, faced key growth challenges:


✅ Retain customers in a highly competitive commodity market.

✅ Reduce dependency on manual marketing & sales interventions.

✅ Reduce dependency on manual marketing & sales interventions.

✅ Improve repeat orders & build lasting brand preference.

The Solution

BlingReward-Powered Loyalty & Engagement Platform

VSN adopted an innovative customer loyalty and sales automation platform from BlingReward — integrating UPI cashback, gamification, and AI-driven restocking.

How It Worked

📦 Everyday Engagement with UPI Cashback

  • Customers received instant UPI cashback upon purchasing VSN rice or food products and scanning a unique QR code.
  • Built trust & excitement by rewarding every transaction.


🎰 Seasonal Gamification: SPIN & WIN + Cooking Challenge

  • During festivals & sales periods, VSN ran Spin & Win assured rewards programs — giving customers the chance to win exciting prizes beyond cashback.
  • Hosted a Cooking Challenge Campaign, encouraging customers to share recipes & photos with VSN products, further strengthening emotional connection to the brand.

🔄 Auto Restock + Online Orders

  • AI-powered WhatsApp-based reminders helped customers restock products automatically based on their previous purchase patterns.
  • Enabled direct online ordering, cutting friction and improving convenience for loyal buyers.

Key Benefits Delivered

📈 Increased Loyalty & Repeat Sales:

UPI cashback & gamified programs created a habit of choosing VSN over competitors.

🎮 Enhanced Brand Engagement:

Spin & Win and Cooking Challenge made the brand memorable & enjoyable.

🤖 Automated Marketing & Sales:

AI-driven reminders & order system ensured consistent sales with minimal intervention.

🛒 Better Customer Data:

Collected valuable customer behavior insights to refine future campaigns.

⭐ Improved Brand Perception:

More reviews, emotional engagement, and surprise rewards elevated the brand image.

Why This Worked

✨ Combines immediate gratification (cashback), emotional connection (challenges), and convenience (restocking) — covering all aspects of customer motivation.

✨ Kept the brand relevant in both peak and off-peak periods.

✨ Created an “always-on” marketing engine — freeing up internal teams.

Conclusion

With Bling Reward, VSN Brand transformed its customer loyalty, engagement, and sales — turning one-time buyers into repeat customers and advocates, while reducing manual marketing efforts and boosting ROI significantly.
By blending UPI cashback, seasonal gamification, and AI-powered restocking, VSN now runs its marketing & sales on auto-pilot — delighting customers and growing the business simultaneously